Yelle Love (pronounced "yell love") was born out of a desire for a world we want to live in, the realization that we can create that world, and the courage to make it happen.

We believe

• Clothing should make you feel beautiful, comfortable, and confident in all of life's moments.
• The materials in clothing should feel good and not harm our environment or our bodies.
• The people who create the materials and clothing should be compensated with a living wage, not put in harms way, and be treated with dignity.
• Businesses should create locally and people should shop locally to build local economies, self-sufficiency, and reduce their carbon impact.
• People should buy clothing that lasts longer, so they buy less clothing overall, reducing physical waste and the mental waste of consumerism.
• Creative expression is essential to life.
• Clothing (and life) should be fun and full of love — otherwise, what's the point?!

A name is an intention

Yelle Love comes from a play on our founder's name, Danielle ("dani" - "yelle"), and the intention to boldly love the world.